Dairy farmers and industry supporters gathered in the centre of Adelaide today to celebrate the official launch of SADA Fresh.
Special guest Agriculture Fisheries and Food Minister Gail Gago told the crowd that the SADA Fresh initiative aligned with the State’s Premium Food and Wine from our Clean Environment strategic priority, aimed at building the State’s brand and growing its capability. “SADA Fresh reflects what this priority is all about – the promotion of our premium quality and clean credentials and driving innovation to improve productivity and differentiate our product. We applaud SADA for this initiative,” Ms Gago said.
The Minister is pictured toasting the success of SADA Fresh with SADA president David Basham (left) and Coles Chief Operating Officer John Durkan.
The event attracted enormous media attention, with Sky News broadcasting the occasion live, and camera crews from every Adelaide-based television station, as well as print and radio journalists keen to cover the story. Visit our facebook page to see some of the coverage.
South Australians can now show their support for the State’s dairy farmers in a very tangible way, thanks to a ground-breaking initiative announced today (Friday, October 25).
In what is an historic first for the Australian dairy industry, the South Australian Dairyfarmers’ Association (SADA) is launching its own brand of milk – SADA Fresh.
The milk will be processed and packaged under a special licensing agreement by dairy foods company Parmalat at its Clarence Gardens facility and sold exclusively through Coles supermarkets across the State.
Forty cents of the proceeds from every two-litre container sold will go to a new fund to finance projects that will help secure the future viability of the South Australian dairy industry, benefiting local farmers and their communities.
SA Minister for Agriculture Food and Fisheries Gail Gago, Coles Chief Operating Officer John Durkan and SADA President David Basham will come together at the new Coles supermarket in Rundle Mall this morning to celebrate the launch.